Experience the VIP Treatment at Louise Night Event

September 20, 2012

Attracting more than 20,000 visitors since its debut two years ago, “Louise Night” returns this year for the third time on September 20^th, 2012.  “Louise Night” is Brussels’ version of Fashion’s Night Out in cities like Paris or London. The event will show off the creativity, diversity and skill that characterizes the Louise neighborhood and the city itself. All businesses including boutiques, restaurants, galleries, hotels and art centers in the Louise neighborhood will open their doors throughout the night, inviting visitors to discover all that the city has to offer.

This year’s theme, “This is Belgium!” celebrates the artists, entrepreneurs, culinary experts, and everyone else that contributes to the uniqueness and diversity of the country. About 150 boutiques are preparing to showcase a distinctive shopping experience with animations in the streets to give the illusion of walking through fashion, arts décor, design and music. The organizations involved and a program of events will be revealed throughout the summer, so remember to check www.louisenight.be for updates. Invitations will be available by request on the website starting August 20^th and will be mailed September 1^st.

With a nod to its rich history, the Louise Quarter is reigniting its reputation as a shopping destination. Avenue Louise alone welcomes roughly 25,000 people per day and that number is growing due to the attractive quality of life that draws in consumers and investors alike. Since 2007, a renewed interest has emerged in Brussels Louise as top designers have opened boutiques in the area. With the creation of “Louise Night,” this already prominent community has gained the attention of Europe as well as the rest of the world as an emerging and respected center of commerce.

Press Contact:

Katie Papadopoulos

212.758.8130 x11

katie@visitbelgium.com